There are two main ways to gain visibility in search engines: Search Engine Optimization (SEO) and Pay Per Click (PPC) Marketing.
Search engines results pages (SERPs) are split into two main sections; one for PPC and one for SEO. While it can take time to achieve visibility in the SEO section, it is a relatively quick path to superior visibility in the PPC section, making PPC a great way to quickly bridge the gap and a cost-effective method of selling on an persistent basis.
Why PPC is an important marketing tool
Since you can bid on the exact keywords or phrases that your potential customers will be using to find your website, PPC is one of the most targeted forms of advertising available because you can present your business at the precise moment a prospective customer is looking for your type of product or service.
How Orange IT Wizard can help
The advantage of having OITW set up and manage your PPC campaign is that you can be trust it is set up correctly and optimally from the start, decreasing the cost and amount of time it takes to gain traffic through paid search. In addition, you can be sure that we will address all aspects of your PPC marketing, from the PPC ad text to landing page optimization.
If you would like more information on how we can help you with your PPC campaign