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SERVICES 2017-12-14T07:51:08+00:00

Web Design

At Orange It Wizard, we offer comprehensive, professional web design services to customers of all types and sizes, including small businesses, corporate organizations, and individuals. Whether you need a one-page “portfolio” site or a complex database-driven web application, we would love to hear from you. We passionately believe that your website is one of the most important marketing and sales tools at your disposal, as it is often the first exposure your clients and colleagues will have to your work or products.

That’s why we pay as much attention to the usability of your site as we do to the way it looks. Every website we build is bespoke and tailored to a client’s individual requirements. That is a consequence of our philosophy: a great, effective website is not an off-the-shelf product, but the result of careful research, planning and specialist skills.

Pay Per Click

There are two main ways to gain visibility in search engines: Search Engine Optimization (SEO) and Pay Per Click (PPC) Marketing.
Search engines results pages (SERPs) are split into two main sections; one for PPC and one for SEO. While it can take time to achieve visibility in the SEO section, it is a relatively quick path to superior visibility in the PPC section, making PPC a great way to quickly bridge the gap and a cost-effective method of selling on a persistent basis.

Why PPC is an important marketing tool
Since you can bid on the exact keywords or phrases that your potential customers will be using to find your website, PPC is one of the most targeted forms of advertising available because you can present your business at the precise moment a prospective customer is looking for your type of product or service.

The process used to make a website more search engine friendly is called Search Engine Optimization (SEO).

What is SEO, really?
To understand how SEO works, you first need to know that search engines use algorithmic programs (referred to in the industry as ‘bots’ or ‘spiders’) to crawl content on the internet. Once the bots have discovered your content, it is then ranked according to more than 200 factors in the search engine results pages (SERPs), which are simply the pages you see when you type something into a search engine.
What is SEO for?
Basically speaking, the purpose of SEO is to ensure a website is allowing the best possible access to the search engine bots, as well as ensuring that the bots can easily find the information required to associate your website with search queries that searchers, and your potential customers, type into search engines. The information retrieved about a website by the bots will be used to determine your site’s relevance to a query (which can be a keyword or a phrase) and the more relevant your site is, the higher it will appear amidst the SERPs.

Of all the digital marketing tools in our arsenal, email marketing is one of the cheapest and most efficient methods to communicate with your current and future customers.

Our email marketing experts can help you from the very beginning with creative ideas for email campaigns, devising an auto-responder strategy, and integrating your website within our email marketing system to create a robust marketing machine. Our web designers and developers understand the complexities of email marketing and will ensure that the emails you send have maximum impact on all email clients. Our copy-writers can produce interest-grabbing subject lines and engaging content for your campaigns, giving your emails the best possible chance of bypassing the trash folder.

We offer our own hosted email marketing service, Circulate.it, which is capable of sending hundreds of thousands of emails per day, and provides advanced features including automated list management, auto-responders, campaign monitoring, and integration with your website.

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